Remington's  Bullet Knife promotion was as an incentive for purchasing a Model4 or 6 rifle. For its advertising campaign, the Remington staff and its advertising agency agreed that a special promotional image was needed — a traditional sporting scene in which the knife was the hero.

For that image, Remington turned to Larry Duke, a nationally acclaimed illustrator who had painted a number of poster images depicting sportsmen, lumbermen, guides and the like for Levis Strauss & Co. With his deep interest in painting old codgers and reprobates from America’s past, Larry was a natural to paint the characters for the Bullet Knife promotion. 

Read more here: https://sportingclassicsdaily.com/the-knife-was-the-hero/